ASCEND Founders

Nelson Griswold 2x2.5About Nelson L. Griswold

Nelson Griswold has been called “visionary” by Art Dammers of Anthem, “an authority on voluntary benefits and consultative selling” by Employee Benefit Adviser magazine and “a well-recognized industry thought leader” by Ron Leopold of MetLife.

Nelson has been honored by the Voluntary Benefits Association with their prestigious Industry Leadership Award.

A nationally-known agency reinvention and growth expert, he is the author of DO or DIE: Reinventing Your Benefits Agency for Post-Reform Success, the industry bestseller that has been hailed as the only comprehensive blueprint for agency leaders to reinvent their firm to survive and grow in the post-ACA era. As a practice management and agency growth consultant, Nelson works with leading agencies across the country to grow their top- and bottom-line revenue.

Agency Growth Mastermind PartnershipNelson serves as Managing Director of the Agency Growth Mastermind Partnership, a national executive peer-exchange network for non-competing benefits agency owners who collaborate and cooperate to identify best practices and proven growth strategies to remain relevant, profitable, independent & growing.

Nelson is also a leading strategic consultant to carriers and other industry vendors on broker distribution & activation, voluntary benefits, and next-generation engagement & enrollment strategies.

Nelson appears as a resident expert on BenefitAdvisorTV (, the industry’s television show for brokers. He is a Contributing Editor and writes a monthly column for Employee Benefit Adviser magazine, has written for Benefits Selling, Producers eSource and other leading industry publications, and writes a blog for Zywave. Nelson is an in-demand keynote speaker and presenter at industry conferences. He is a board member and serves on the executive committee of both the Workplace Benefits Association and the Voluntary Benefits Association.


Scott Cantrell 2x2.5About Scott Cantrell

Scott Cantrell is a partner in Bottom Line Solutions and is one of the insurance industry’s leading marketing strategists. Scott is a top expert in direct marketing strategies for insurance and provides clients with high-ROI marketing strategies that can be held accountable for results. He is co-author of DO or DIE: Reinventing Your Benefits Agency for Post-Reform Success.

Scott has a rich background as a professional communicator, trainer, & strategic marketer. Before focusing exclusively on the insurance industry, he worked for years as an independent consultant across industries, taking the best practices from one industry and successfully applying them in others.

Scott is a regular on BenefitAdvisorTV and his work has been featured in Employee Benefit Adviser, Producers eSource, Canadian Insurance Top Broker and other leading industry publications. He speaks frequently at industry events. He is as an Associate Board Member of the Workplace Benefits Association.


Bottom_Line_logo__hi_resAbout Bottom Line Solutions

Bottom Lines Solutions, Inc. is the host sponsor of ASCEND – The Agency Growth & Leadership Summit.

Bottom Line Solutions is one of the premier agency growth consulting firms in the employee benefits field. Led by industry thought leader Nelson L. Griswold and his partner, Scott Cantrell, Bottom Line Solutions consults on growth strategies and practice management to benefits agencies across the U.S.

Their agency clients include such premier national firms as Aon Hewit and HUB International and leading independent agencies including Peel & Holland, Benton KY; Group Services, Inc., Bettendorf, IA; Heavin & Associates, Corpus Christi, TX; and The Olson Group, Omaha, NE.

Their consulting client, Tim Olson of The Olson Group, recently selected as Employee Benefit Adviser magazine’s 2015 Benefit Adviser of the Year, was chosen in part on the strength of his 55 percent revenue growth in just 24 months and his nearly doubling his staff to 20 to support the growth.

As a leading strategic consultant to carriers and other vendors on broker distribution & activation, voluntary benefits, and next-generation engagement & enrollment strategies, Bottom Line Solutions’ client list includes leading carriers such as Aetna, WellPoint, Aflac, USAble Life, Allstate, Washington National, Humana, Anthem, The Principal, Assurant, Trustmark, and RBC Insurance of Canada. Other industry clients include ThinkFinance, BenefitVault, Visyt, Applied Systems, Norvax, and EM-Power Services.