ASCEND Faculty

ASCEND will feature premier industry thought leaders & experts in business-building strategies who will present Strategy Sessions & Implementation Workshops, facilitate Mastermind Collaboration discussions, and chair Expert Roundtables for intimate learning sessions with Q&A.

Due to the unique nature of ASCEND, there will be no endless parade of onstage speakers but instead a small, highly skilled team of experts focused on helping you to reinvent and maximize the four areas of agency growth—Portfolio, Marketing, Selling, & Management—as discussed in Nelson & Scott’s bestseller, DO or DIE

Nelson Griswold 2x2.5



Bottom Line Solutions, Inc.

ASCEND Co-Founder

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Nelson Griswold is one of our industry’s premier agency growth strategists and the author of the industry bestselling book, DO or DIE: Reinventing Your Benefits Agency for Post-Reform Success.

He and his company, Bottom Line Solutions, consult with leading independent benefits firms across the country and some of the top national firms, such as Aon & HUB.

An acknowledged authority on consultative selling, cross-selling, and voluntary benefits, he has presented his Broker Boot Camp—a high-energy, workshop on cross-selling voluntary benefits as a consultative solution sale—to over 4,200 brokers across the country, sponsored by leading carriers including Aflac, Humana, Assurant, Allstate, Washington National, Aetna, and Trustmark.

A respected thought leader, he is a Contributing Editor and monthly columnist for Employee Benefit Adviser magazine and writes for other leading industry publications. He is a board member and serves on the Executive Committee of both the Workplace Benefits Association and the Voluntary Benefits Association.

Nelson will present the opening keynote presentation and the closing workshop. He also will  facilitate the Mastermind Collaboration roundtable discussions.

Scott Cantrell 2x2.5



Bottom Line Solutions, Inc.

ASCEND Co-Founder

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Scott Cantrell is a leading agency practice management consultant. He is co-author of the industry bestseller, DO or DIE, and partner with Nelson Griswold in the agency growth consultancy, Bottom Line Solutions. Scott is a regular contributor on BenefitAdvisor TV and his work has been featured in leading industry publications including Employee Benefit Adviser, Producers eSource, and Canadian Insurance Top Broker. He is an Associate Board Member of the Workplace Benefits Association.

Scott will lead a session on best practice agency management strategies. He also will be facilitating the Mastermind Collaboration roundtable discussions.

Additional Speakers Listed Soon!