ASCEND - Agency Growth & Leadership Summit
January 13-17 2021, Nashville, TN

Why Attend?

Employee benefit firms are facing more uncertainty, more disruption, more competition, and more client demands than ever before. The business model and approach that provided decades of consistent, stable, and lucrative opportunities & revenue is no longer relevant or sustainable.

Despite these new challenges, there are benefit leaders across the country who have positioned their firms to take advantage of the new reality and they are accelerating their growth and success. You can discover their secrets from the leaders themselves at ASCEND.

ASCEND drives growth in employee benefits firms

Exclusively for owners & principals of benefits firms Nelson Griswold and Scott Cantrell and their ASCEND Summit deliver the bottom-line results that other conferences promise but can’t deliver. Nelson and Scott and ASCEND are transforming the employee benefits industry and driving agency growth… one agency at a time.

Master new strategies and innovative solutions that are winning business

A disruptive benefits revolution is underway in our industry. Discover the key strategies and innovations that empower small and mid-size independent agencies to win business from large regional and national brokers. Learn the NextGen solutions that help advisers lower the cost of healthcare for their clients…leading to lower costs and better benefits. Reinvention is no small task. You need strategies, role models, and partners. The 4th Annual ASCEND conference gives you the NextGen Benefits business model and NextGen strategies to differentiate your firm and dominate your market.

Profit from the successes – and failures – of leading industry advisers

ASCEND fosters an environment of open and honest sharing with your peers. Imagine meeting, learning from, and collaborating with celebrated and award-winning advisers who successfully challenge the status quo. From Benefit Advisers of the Year and Brokers of the Year to Top Women in Benefit Advising and Rising Stars, ASCEND attracts the best of the best. Engage in meaningful conversations with your peers, industry experts, and key solution providers in a truly interactive, collaborative environment.

Elevate your conversations from HR to the C-Suite

Take a seat at the table where corporate decisions are made. At ASCEND you’ll discover the tactics to get in front of the CEO and CFO and learn the language you need to win business in the C-Suite. Sharpen your skills and knowledge — so you can lead the conversation, win the business, and make a bottom-line impact for clients and their employees.

Build a foundation to support transformation

Change is never easy; it takes leadership, proven strategies, resources, and insights. Flatten your learning curve by tapping into the best minds in the industry. ASCEND features the industry’s top advisers, like-minded peers, innovative vendors, and industry thought leaders — to support the growth of your business and reshape the industry.

Grow your agency and remain independent

Control your destiny and become a market leader. As revenues decline and competition increases, ASCEND provides the keys to agency differentiation and growth. Learn how NextGen agencies are capitalizing on industry disruption to build strong and thriving businesses.

Valuable sponsor support

ASCEND brings together the most innovative solutions in the benefits industry. ASCEND Sponsor Partners are carefully vetted and hand-selected for the unique value and disruptive innovation they deliver. You’ll find proven cost-containment solutions, cutting-edge technology, and money-saving efficiency tools for your firm. Guided tours of the exhibit hall and presentations by each vendor ensure you don’t miss a game-changing tool or solution